I want to share what I consider my first publicity victory. In March, Henry Holt published One Nation Under Dog by Michael Schaffer, a book about America's national obsession with pets, specifically dogs. At the time, I was taking Multi-platform Publishing with Gail Horwood, a digital publishing expert who works for Martha Stewart Omnimedia. She helped to launch Martha Stewart's online Pets channel. The connection between the pets channel and our book seemed natural, so Gail obligingly put me in touch with some editors of the pet channel and together we came up with the slideshow that I'm linking to here.
I want to give special consideration to Mark Ganem at MS online and Mike Schaffer -- they were great to work with and very helpful.
Enjoy!
http://www.marthastewart.com/photogallery/one-nation-under-dog
No comments:
Post a Comment